Martin Etmajer

Founder and Principal Consultant

Hi, I’m Martin.

I’m an analytical and creative thinker with over a decade of diversified experience as a software engineer, architect, and strategist in both startup and enterprise environments.

I strongly believe in the principles of Lean Entrepreneurship, Agile Software Development, and Essentialism to create products customers love. Throughout my career, I have enjoyed transforming complex technical challenges into viable solutions and creating easy-to-understand, yet compelling stories for audiences with a less technical background.

Having worked with a series of innovative and successful leaders across a range of industries including Dynatrace, a long-term Gartner MQ for APM Leader, who names 70 of the Fortune 100 companies as its customers, has taught me a couple of game-changing lessons — and I consider focusing on outcomes paired with the tenet of starting out simple and learning what you actually need through the relentless pursuit of continuous learning and improvement among the most important ones.

As a founder at GetCloudnative, I personally support our clients in turning these learnings into practice to create new and better processes: from identifying and solving the right problems through innovative thinking and acting, backed by appropriate, modern technology, to empowering teams to confidently navigating the turbulence of change.

For more information on my professional experience, education, training, publications, and open source work, please have a look at my social profiles above. Please drop me a message at metmajer@getcloudnative.io if you want to get in touch.

Strategist Hands-On Architect Enabler of Teams

Cloud Computing Continuous Delivery (CI/CD) DevOps

What People Say

Happy clients are our highest goal.
Here is what industry leaders have to say about us.

Chris MorganGlobal Technical Director
at Red Hat
Peter PutzOperations Lead at Innovation Lab
at Dynatrace
Günter SchrammDirector Technical Customer Support
at Dynatrace

“While I was at Red Hat and Martin was at Dynatrace, I had the good fortune to work with him as a partner for close to 3 years. During that time, Martin's responsiveness, attention to detail, technical and business awareness of the partnership details helped to revive and expand the work between our two companies. Regardless of the situation, I knew that Martin would be able to offer insight and guidance to move things forward.”

“While working as a Senior Technology Strategist with the Dynatrace Innovation Lab Martin distinguished himself as a technical visionary and business strategist. As an outstanding expert in CI/CD and cloud technologies, he was at the forefront of scouting, assessing and adopting rapidly emerging technologies to advance the Dynatrace industry-leading monitoring solution. He was key in establishing strategic alliances with global cloud providers and successfully lead go-to-market efforts by bringing together cross-functional and globally distributed teams. His diligence and keen sense of technological advancements made him a well-respected player within the cloud community.”

“I had the pleasure to work with Martin during his time at Dynatrace. My team regularly consulted with him on business-relevant cloud-native and microservices technology, such as Red Hat OpenShift and Kubernetes. Together with Martin, we've developed a training program to help our globally distributed teams embrace these emerging technologies -- and knowing how much professionalism Martin puts into his work, it comes as no surprise to me that his training concepts and material have remained in high demand ever since. Martin has this rare ability to understand complex technology in all its depth, and explain it to others in a simple and understandable way. It's that combination that makes him an extraordinary enabler and technology evangelist.”